T.W. Alexander
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T.W. Alexander
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The Story Behind the Stories

Who I Am

I'm T.W. Alexander — a multidisciplinary creative and strategist with nearly 20 years of experience building, shaping, and elevating brands. I’ve worked across industries from hospitality to education and tech, helping Fortune 500 companies analyze what works, rewrite what doesn’t, and create messaging that actually moves people. Whether I’m behind the pen, the mic, or a campaign board, storytelling has always been the driving force. 

My Work

 Over the years, I’ve built a reputation for merging words with strategy — using both to drive results. From leading internal communication strategies to launching culture-shifting initiatives, my career has been rooted in aligning mission with message. Simultaneously, I’ve been building my own brand quietly but consistently — writing, composing, and releasing a music catalog that includes four albums, a poetry debut that won 2014 Album of the Year in Central Florida, and a trilogy that garnered over half a million streams worldwide. Every word I write — whether in a campaign, a verse, or a story — is about connection. 

What Drives Me

 I believe in clarity, culture, and creativity — and I live by the motto "Quality Simplified." That means cutting through the noise, elevating what matters, and making meaningful work feel effortless. Whether I’m shaping a brand identity or writing a verse that resonates, my approach stays rooted in strategy and soul. I’m still writing my next chapter — building a business that empowers visionaries, educators, and creators to amplify their impact. This site is a curated look into that journey: a portfolio of strategy, storytelling, and simplified excellence. 

Portfolio

CHILDREN’S STORY EXCERPT – IVAN THE INVESTOR KID

A boy happily saving money in a piggy bank, teaching kids about finance.

 My role: author, storyteller, visual strategy consultant


“He began by highlighting the importance of accountability in earning and managing money. As he pointed at a strange building, my dad asked, 'Once you've earned money, what should you do with it?' I pondered over a cool toy I could ask for on my birthday, but my dad had a different idea. 'We'll open you a bank account!' he said. I was thrilled to learn that a bank account is where we keep our cash — another word for money.”


Format: picture book | Voice: whimsical, instructional 

Purchase now

Fiction sample – Stellar 4 (sci-fi novel excerpt)

Book cover of Stellar IV: The Agents of Zierlux by T.W. Alexander featuring four protagonists.

My role: author, worldbuilder, storytelling strategist


“His hand dipped into the man’s coat—fluid as
wind finding the cracks.

Click. A weapon—
unfamiliar, metal, foreign to this soil—slid
free.

Dismantled in one smooth motion.
Barrel. Spring. Pins.
Clatter. Clatter. Clatter.

The man’s hand remained where it was—
exposed. Empty.

Everyone else stepped back. Slightly. But
certainly.”


 Format: novel | Genre: sci-fi / YA

Readers List

Brand Messaging – Kingston 5 Jamaican Food Truck

Brand Messaging – Kingston 5 Jamaican Food Truck

Kingston 5 food truck with a leafy green and stone facade and menu display.

 My role: brand strategist, copywriter, visual strategy consultant
Kingston 5 (Central Florida)

 

“Thanks to their strategic brand messaging, we transformed our customer flow with new to-go signs and posters. We saw smoother traffic, increased sales, and happier customers within a week. It was an instant success.”

This project focused on optimizing customer movement and messaging clarity using targeted signage and visual storytelling. The result: increased foot traffic, streamlined service, and a noticeable boost in customer satisfaction—within days.

Format: on-site brand messaging + signage copy | Voice: vibrant, functional, culture-forward 

Google Reviews

Brand Website Copy – BEUPTWO.com

Brand Messaging – Kingston 5 Jamaican Food Truck

UpTwo offers tailored branding solutions to elevate and grow your business.

 My role: brand strategist, copywriter, founder

 

“Adding value to people who bring value to others.”

This site reflects a clear, elevated tone with messaging that blends luxury, strategy, and service—crafted to attract mission-driven businesses that lead with purpose and precision.

BEUPTWO.com
Format: website copy | Voice: bold, aspirational, informative 

Learn More

Music Writing & Composition – Album Compilation (2009–2024)

Music Writing & Composition – Album Compilation (2009–2024)

 My role: songwriter, composer, producer, storyteller

 

“Over the past 15 years, I’ve written and released four original albums that blend spoken word, rhythm, and melody into immersive storytelling experiences.

My debut poetry album earned Poet and Album of the Year in Central Florida in 2014, setting the stage for a dynamic career in music and performance. I followed with a genre-bending trilogy of albums combining R&B, jazz, hip hop, and poetry—each project an evolution in sound, message, and mood. The trilogy reached over 500,000 streams worldwide, connecting with a diverse and engaged audience.

Format: audio albums | Genre: poetry, R&B, jazz, hip hop | Voice: soulful, layered, lyrical 

Listen now

🌐 Let's Stay Connected

This is just the beginning of my journey with STELLAR IV. Join me for behind-the-scenes glimpses, exclusive chapter releases from my upcoming book, and bold conversations about creativity, courage, and carving your own path.

Contact me

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